Uncaged Campaigns, campaigning against vivisection  

Uncaged 1993-2012: This is the archived website of Uncaged. All information correct at the time of archiving - November 2012.

boycott Procter & Gamble


GM mice for detergent testing

P&G are involved in genetically-engineering mice to create new ways of testing ingredients for use in products such as laundry liquids, Fairy liquid, Flash cleaner, skin care, hair products, and other cosmetics.

Genetic engineering is known to cause serious animal welfare problems due to the fact that large numbers of animals are involved, surgery and other invasive procedures are used in their creation, and that genetic modification is likely to cause harmful deformities. [1]

In these experiments [2], mice were genetically engineered to be more vulnerable to asthma and lung damage. The substance (a P&G-patent detergent enzyme called ‘subtilisin’) was repeatedly injected into the bodies and up the noses of the mice, causing their lungs to become damaged and filled with blood [3], followed by pneumonia. Here, P&G are paving the way for yet more pain and death for animals rather than helping to decrease it.

Liver damage in hair care and fabric softener tests

In a P&G skin irritancy test carried out by commercial testing company Covance in 2000 [4], 18 rats suffered liver damage, due to their bodies being wrapped too tightly. They are wrapped to stop them licking the chemical off their skins, and in places it suggests that the damage occurred during unwrapping.

One died from such injuries before the end of the test, which occurred despite an earlier P&G paper highlighting this problem. The chemical in question is just described as an ethanol mixture. Two P&G patents have been found that refer to ethanol mixtures being used in a hair care product and a fabric softener, and the 2000 study states that “the potential route of exposure to humans is dermal.”

Cruelty with NOBS on

In the last few years P&G have repeated painful and lethal skin allergy tests on guinea pigs and performed a lethal test on mice, for the sake of a washing powder chemical called 'NOBS'.[5] Astonishingly, the chemical had been found safe in a massive trial on human volunteers and had been in use for several years.

These tests were not a legal requirement, and this evidence also belies P&G’s claims of minimising animal tests and doing them only as a last resort. This is quite literally overkill.

Scientists also acknowledge that these animal tests are highly unreliable. The three guinea pig tests were supposed to be identical, but provided conflicting results. Furthermore, the tests on mice and humans contradicted the guinea pig tests!


  1. See www.agbiotechnet.com and www.frame.org.uk.
  2. Xue A. et al. (2005) ‘HLA-DQ8 is a predisposing molecule for detergent enzyme subtilisin BPNV-induced hypersensitivity’. Clinical Immunology, 17: 302-315.
  3. ‘hemorrhagic edema and alveolar wall damage’.
  4. See www.epa.gov.
  5. See www.epa.gov.

The images on this page are typical of the testing carried out by P&G, not actual P&G images.

Procter and Gamble carry out animal test on big brand names

P&G exist for one reason, and one reason only - to make as much money as possible.

Guinea pigs in skin tests

P&G test on animals as the most convenient way of pushing new chemical ingredients on the market, so they can claim that their latest skin cream or washing powder is new improved.

Mouse being injected

But 8 out of 10 people believe that animal testing for cosmetics is totally unjustifiable, and the majority are opposed to animal testing for other chemicals used in the home.


Uncaged 1993-2012: This is the archived website of Uncaged. All information correct at the time of archiving - November 2012.