boycott Procter & Gamble

Global Boycott Procter & Gamble Day XV

Saturday May 14 2011

Please unite with fellow activists for our fifteenth Global Boycott P&G Day on Saturday 14th May 2011 to expose the callous animal testing practices of the world’s largest consumer goods corporation, and makers of Herbal Essences.

With your help, we can give millions of consumers the information they need to vote with their purses and help save innocent animals from deadly poisoning tests. If we want to protect animals, it’s vital to empower consumers to pressure companies like P&G directly.

Hurtful Essences

This year, in order to ramp up the effectiveness of this day of action, we’re encouraging our fellow campaigners to focus on one of P&G’s most infamous brands - ‘Herbal Essences’. We launched the boycott of Herbal Essences (a P&G hair care brand) in July 2008 when we revealed that P&G scientists had poisoned and killed over a thousand animals and their babies in a gratuitous test for a chemical ingredient (butylparaben) already in use by humans for decades.

We have found that targeting this recognised brand name has made a significant difference to the success of the campaign. Interestingly, narrowing the focus actually makes it easier for many more people to make the first step to compassionate enlightenment as they begin to discover the true horror of the whole animal testing industry.

What You Need To Do

Please get involved by organising or helping with a Boycott P&G event in your area. For ideas, check out the photos and reports from previous days. Click here for a downloadable in-depth guide to participating in Global Boycott P&G Day.

Actions can include protests, stunts, street theatre, stalls and leafleting in town centres and at supermarkets/personal care stores (e.g. Boots). You can also help by organising protests at P&G sites, or displays and information events at your college, library, health-food shop, or workplace, and/or by firing off letters to all your regional media and online forums.

Last year’s Day was the huge success, educating millions of people about the need for compassionate consuming. Let’s make the 2011 event even bigger and bring brighter hope for those animals at risk from abuse at the hands of P&G and other animal testers. Remember, without YOU, animals are defenceless and vulnerable to the brutality of P&G.

If you are unable to organise an event yourself but would like to join in with something local, please let us know and we can help put you in touch with any actions in your area.

Campaign Pack

UK residents: We are offering a FREE CAMPAIGN PACK with loads of fantastic leaflets, posters etc. Please contact us for more details.

Non-UK residents: We have downloadable Boycott P&G materials in a variety of languages here. English 'Hurtful Essences' materials can be downloaded from here. We are also exploring the possibility of having Hurtful Essences materials translated. If you can help or have a particular request for a language, please let us know.

Please register your participation in this inspiring campaign by letting us know: