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Sir Paul McCartney Slams Sponsorship of Extravaganza 1999 by P&G

Sir Paul McCartney issued a statement last week urging bands and DJs who appeared at Extravaganza 1999 (1) to distance themselves from its lead sponsor, the brand Sunny Delight. Sunny Delight is manufactured by the multinational chemical and detergent firm Procter & Gamble (P&G).

P&G have been the subject of an international boycott for over five years because of their continued use of animal tests in the development of their brands. The boycott is supported by animal protection organisations across the world such as Uncaged Campaigns (authors of this release), People for the Ethical Treatment of Animals (PETA) and U.S. based In Defense of Animals.

In a statement (copy to follow) issued through Uncaged Campaigns, Sir Paul said:

"I am appalled that Sunny Delight is being promoted to tens of thousands of young people through its lead sponsorship of the Extravaganza 1999 event at Earls Court this coming weekend. I’m sure that, once they know about Procter & Gamble’s animal testing, many of the bands and artists involved with the event will be unhappy to be associated with this event.

"I would urge all the bands and DJs participating to distance themselves from this cruel animal testing company by either withdrawing from the event or by issuing a statement disassociating themselves from Sunny Delight."

Dan Lyons, Campaigns Director at Uncaged Campaigns, adds:

"Procter & Gamble’s animal tests are paid for with the profits from the sale of their products. Every bottle of Sunny Delight sold as a result of the promotion given to the brand by Extravaganza 1999 means more money for more animal experiments. Inadvertently, the artists appearing at the event are helping to fund painful and lethal experiments on animals."

Uncaged Campaigns held a demonstration outside Earls Court from 10am ‘til 4pm on every day of Extravaganza 1999 (29 May - June 1). Campaigners wore animal costumes and displayed an 8 foot high spoof of Sunny Delight, renamed Sunny Despair. A 10 foot banner was also displayed, reading "Sunny Delight = cruelty to animals". Thousands of leaflets were distributed to educate the public about the need to Boycott Procter & Gamble. The campaigning charity VIVA! helped with the effort by distributing Boycott P&G literature inside the venue.

"We want to let people know the awful truth behind Sunny Delight", explains Dan Lyons. "We urge everyone to boycott Sunny Delight. Financial pressure is the only language that companies like P&G seem to understand. It’s vitally important that consumers withdraw their support from animal testing companies if we are to stop cruelty to animals."

Notes

  1. Extravaganza 1999 was a youth event organised by Capital FM and held at Earls Court from Saturday 29 May to Tuesday 1 June. Artists appearing at Extravaganza 1999 included: Fierce, Next of Kin, Leilani, S Club 7, 21st Century Girls, A1, Justin and Christian Fry. DJs include James Cannon and Margherita Taylor (both from Capital FM). All of these artists were contacted by Uncaged Campaigns regarding Sunny Delight/Procter & Gamble’s sponsorship of the event. They were asked to either withdraw or issue a statement distancing themselves from Sunny Delight/Procter & Gamble. Copies of Uncaged Campaigns’ correspondence to artists and DJs are available on request. None of the artists bothered to reply.


Statement from Sir Paul McCartney

Sunny Delight sponsorship of Extravaganza 1999, Earls Court, 29 May - 1 June 1999

The image-makers for Sunny Delight try to create a wholesome impression of their product. But the reality is that Procter & Gamble, Sunny Delight’s manufacturer, is a multinational company that deliberately inflicts pain, misery and death on thousands of animals in the development of its products. These cruel and unnecessary tests are paid for with profits from the sale of brands such as Sunny Delight.

I am appalled that Sunny Delight is being promoted to tens of thousands of young people through its lead sponsorship of the Extravaganza 1999 event at Earls Court this coming weekend. I’m sure that, once they know about Procter & Gamble’s animal testing, many of the bands and artists involved with the event will be unhappy to be associated with this event.

I would urge all the bands and DJs participating to distance themselves from this cruel animal testing company by either withdrawing from the event or by issuing a statement disassociating themselves from Sunny Delight.

If people knew the awful truth about brands like Sunny Delight, then falling sales of their products would force Procter & Gamble to reconsider their cruel practices. That is why it’s so important that products such as Sunny Delight are not given a platform to promote themselves, and thus promote cruelty to animals, without consumers knowing the full picture.

Sir Paul McCartney

Uncaged Campaigns 02.06.99

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Uncaged 1993-2012: This is the archived website of Uncaged. All information correct at the time of archiving - November 2012.