|Uncaged 1993-2012: This is the archived website of Uncaged. All information correct at the time of archiving - November 2012.|
Hurtful Essences Campaign Hits the North!
The Hurtful Essences tour recently took the message of cruelty-free shopping to the Midlands, visiting Leicester and Birmingham, and gaining coverage in the regional press.
As always, members of the public were appalled to find out about the macabre experiments carried out for Herbal Essences shampoo, and hundreds signed a pledge to boycott the company. In Birmingham, passers-by braved the driving rain to stop and find out more, as the Hurtful Essences bottle towered above Centenary Square, visible from far and wide. The popularity of our message was confirmed by an upsurge in activity on our website and Facebook page.
Last week the Hurtful Essences campaign returned to the North. On Thursday 18th September, we spent a sunny day in Manchester's Piccadilly Gardens, talking to shoppers and students about the campaign. Though a number of people were already clued up about cruelty-free shopping, sharing their recommendations for vegan and non-animal tested alternatives, many were shocked to find out for the first time about Herbal Essences' experiments, and pledged to join the boycott. Manchester's own TV station 'Channel M' covered the event, broadcasting our message across the city.
Campaign focuses on Sheffield
On Saturday 20th, Uncaged was at home in Sheffield, launching its campaign to make the city cruelty-free. Local activists helped spread the message of cruelty-free living to thousands of shoppers, handing out leaflets and getting petitions signed.
The sight of giant rats and an inflatable 20 foot spoof shampoo bottle is set to become commonplace in Sheffield city centre, as we prepare for three more events in the coming month: on 8th, 15th and 22nd October (all Wednesdays). If you'd like to help out, please get in touch at firstname.lastname@example.org or just turn up on the day! More details are on the Hurtful Essences facebook page.
If you'd like to help out but can't make our city centre events, you can campaign against animal testing without even leaving your house or workplace! We have posters, downloadable here - you could put them in your windows, pin them up at work, ask ethically-minded shopkeepers to display them, use them on animal rights stalls... the possibilities are endless! We also have leaflets (PDF), which can be delivered door-to-door, given out on the high street, given to friends and family, or left where people wait for buses, trains, doctors or dentists. Petitions can be found here (PDF). All campaign materials can be ordered from email@example.com.
Herbal Essences have finally acknowledged the concerns of thousands of compassionate consumers, but have missed an opportunity to go cruelty-free, instead peddling the kind of half-truths exploded again and again by Uncaged. Click here to let Procter & Gamble (HE's manufacturer) know that you won't buy while animals die!
The real race for life
On Sunday 14th September, Max (Matthew) Newton, Uncaged Campaigns Coordinator, showed his commitment to the campaign by running the Robin Hood Marathon in Nottingham. He clocked in with an amazing time of 2 hours and 58 minutes, and is set to raise over £1600 for the Boycott Herbal Essences campaign! Congratulations Max, and many thanks to his sponsors, who have pledged so generously.
The results can be seen here and there are official race day photos of Max here (type in 'Newton' in the box and select 'Matthew Newton'). You can see the fundraising total, and still sponsor Max to boost our campaign fund at www.smartgive.com/funds/uncaged.
Calling all teachers!
We're formulating educational resources based on the Hurtful Essences campaign - if there's any particular form you feel the resources should take, or a particular subject that the campaign would be a useful case study for, please get in touch with your ideas.
Uncaged Campaigns 25.09.08