news release
 HORRIFIC ANIMAL TESTING BY HERBAL ESSENCES EXPOSED
Uncaged has launched a massive new consumer boycott of Herbal Essences.
Herbal Essences is a well-known hair care brand owned by notorious animal
testers Procter and Gamble. We have unearthed documentary evidence of
cruel and unnecessary animal testing carried out for Herbal Essences.
Cruel experiments
Herbal Essences repeatedly force-fed one of their chemical ingredients
to scores of pregnant rats. Some of the animals suffered poisoning after
being given massive doses that were hundreds of times higher than could
possibly be consumed by humans. Just before they were due to give birth,
the pregnant animals suffered a painful and terrifying death in a carbon
dioxide gas chamber. Incredibly, over a thousand baby animals survived,
only to be cut from their mothers' lifeless bodies, killed and dismembered.
But a wealth of scientific evidence already shows that the chemical in
question - butylparaben - is safe, and the recent experiments
were not required by law. A scientific expert has commented that this
test 'was
a profligate and wasteful use of animals'.
What's more, this test is just the tip of the iceberg. P&G secretly
slaughter thousands of animals every year in poisoning tests for cosmetics
products like Herbal Essences.
 The campaign so far
Uncaged are launching the campaign against 'Hurtful Essences' with
a series of hard-hitting publicity events around the country, incorporating
rat costumes, cages and a giant inflatable 'Hurtful Essences' bottle!
We started in London, with a photocall and leafleting session on Oxford
Street, and have since put on highly successful events in Newcastle and
Darlington. We've received an incredibly positive response from the
public.
We've also attracted fantastic media interest, with features
in newspapers, radio and TV news, as well as national consumer magazines.
We've already had an incredibly positive reaction from shoppers at
our city centre campaign events - the best in 15 years of campaigning.
Also, our recently commissioned YouGov poll has shown that if everyone
knew the truth about Herbal Essences - the 'Agony behind the
Ecstasy' - their
profits would plummet. By exposing Herbal Essences secret animal testing
we are set fair for a hugely successful campaign that promises to achieve
a huge step forward in the battle against cruel animal testing.
Click here before Tuesday 22nd July to see TV News coverage of our event
in Darlington, County Durham (our item runs from approximately 05:30
- 07:30).
 What You Can Do
Please visit our campaign website at www.hurtfulessences.org for
more information and to get active in the campaign.
We've also got a fun
personality quiz to find out what kind of animal you are - with information
about what would happen to you at the hands of P&G animal testers!
Please also visit our 'Hurtful
Essences' facebook page to register
your support, make friends with like-minded compassionate people, see
news updates and view our latest campaign photos and videos.
Uncaged Campaigns 15.07.08 |
