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news release

moving protest against Procter & Gamble's animal testing

Cosmetics and detergents multinational Procter & Gamble (P&G) are to be hit by a wave of international animal protection protests over their animal testing practices, starting in their own backyard in Weybridge, Surrey. P&G products include famous brands such as Ariel, Daz, Fairy, Max Factor, Olay, Clairol, Pantene Pro-V, Herbal Essences, and Head and Shoulders.

Uncaged are intensifying their call for a global boycott of P&G with the unveiling of two stunning mobile billboards in Weybridge on Monday 15th May 2006.

The mobile billboards will then tour Britain over the next week, taking in busy cities such as London, Manchester and Newcastle, and reaching hundreds of thousands of consumers. The tour ends on Saturday 20th May - Global Boycott P&G Day - when 150 protests will be taking place across the world on five continents.

With over quarter of a million people already pledging to boycott P&G, the company are losing over 10 million pounds a year in the UK. But the potential impact of the boycott campaign is much greater, as highlighted by recent survey by the Co-operative Bank. They found that in 2004, £173 million was spent on humane cosmetics in Britain, and 58% of consumers boycotted companies to whom they objected. Significantly, 80% of the public believe that animal testing for cosmetics is totally unjustified, with 63% opposed to animal testing for other chemicals used in the home.

Dan Lyons, Campaigns Director says:

"The fact is that the vast majority of people are opposed to Procter & Gamble's animal cruelty, so our campaign is pushing at an open door really. In fact, we're providing an important service to the public because many people continue to unwittingly support cruelty by buying P&G products. By raising awareness of this issue we're stopping consumers being deceived and helping them stay true to their principles".

Related links:

• Boycott P&G

Uncaged Campaigns 12.05.06

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