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Uncaged 1993-2012: This is the archived website of Uncaged. All information correct at the time of archiving - November 2012.

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iams at crufts

Crufts demo: 7th-10th March 2002

If you can, please join our demo at Crufts against the Kennel Club's close alliance with the Iams pet food company.

We will be outside Crufts, which takes place at the NEC, Birmingham, Thursday 7th to Sunday 10th March 2002. We will be there with dog costumes and banners for all 4 days from 8am until about 2pm.

Thanks to the NEC Security for looking after the demonstrators.

Iams are a 'major sponsor of Crufts' and have a huge stand at the event. We asked the Kennel Club, who organise Crufts, both last year and this, to severe its ties with The Iams Company after we revealed they had conducted a series of horrific experiments on previously healthy animals (mostly cats and dogs). Iams are also owned by notorious animal-testers Procter & Gamble (P&G). See www.uncaged.co.uk/iams.htm and www.uncaged.co.uk/pg.htm for more details.

We need your help in order to make this demonstration as visual and effective as possible. Please join us if you can. We have already had great success with the Procter & Gamble campaign in general, but especially so with the Iams aspect of this campaign. All sorts of animal welfare organisations, charities, 'pet' supply shops, rescue centres, breeders and 'pet owners' across the UK (and around the world) have already ditched their links with Iams.

We need to persuade organisations like the Kennel Club that if they care for the wellbeing of animals they cannot promote a company, like Iams, that vivisects and kills animals in this way. This is proving to be a very effective way of putting pressure on Iams and Procter & Gamble.

Our exposé of Iams' practices resulted in a front-page splash in a national UK newspaper (The Sunday Express, 27th May 2001), and continued bad publicity for The Iams Company and P&G in the press and at major events like national cat and dog shows throughout the year.

The media interest increases awareness of the practices of Iams and P&G, and turns up pressure on them. This is a campaign we can win!

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Uncaged 1993-2012: This is the archived website of Uncaged. All information correct at the time of archiving - November 2012.