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The Compassionate Shopping Guide

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Cruelty-free living

Non-animal Testing Companies and Products

Finding companies that have genuine cruelty-free testing policies can be frustrating and difficult as so many of them make misleading claims that are designed to fool consumers into buying their products. See How to Spot an Animal Testing Company for an expert guide to recognizing cruel companies.

The following contains just a few examples of recommended companies and is correct at the time of publication: February 2009.

They all operate a ‘fixed cut-off date’ (FCOD) policy for animal testing. This means that they do not conduct any animal tests at all, and have a policy of not using any ingredients tested on animals from a fixed date. The FCOD is widely accepted as the gold standard.

These company’s products can most easily be found in whole-food and ‘alternative’ shops, but increasingly in some supermarkets:

NON-ANIMAL TESTING COMPANIES
Avalon Natural Products Jason Natural Cosmetics
Barry M Cosmetics Kingfisher
Beauty Without Cruelty Liz Earle
Bio-D Meadowsweet
Daniel Field Neal’s Yard Remedies
Faith In Nature Urtekram
Green People Weleda
Honesty Cosmetics Yaoh
For alternative pet food companies please see our pet food information sheet.

Many of these products can be obtained on-line. Click here for links to on-line cruelty-free retailers.

Shops and Supermarkets

The following shops and supermarkets operate fixed cut-off dates for many or all of their own brand products. Note that we use the term toiletries to cover all cosmetics, make-up and personal care products.

OUTLET COMMENTS
Lush Lush are the only exception here, they do not operate a FCOD, but they only purchase ingredients from suppliers who have no connection to animal testing
Aldi own brand toiletries and household cleaning products
Co-op all own brand products
Marks & Spencer own brand make-up/toiletries and household products
Netto all own brands
Next own brand make-up/toiletries
Nisa Todays all own brands
Sainsbury’s own brand toiletries only
Somerfield own brand toiletries only
Waitrose own brand toiletries only
Please check individual products to avoid animal derived ingredients.

Supermarkets that are NOT recommended:

  • Asda
  • Lidl
  • Morrisons
  • Tesco


The ‘Bad’ List

Please read our FAQs for an explanation as to why we do not recommend these companies and to answer other queries.

The following companies either openly use animal-tested chemicals, or fail to demonstrate that the finished product and the ingredients they use have not been tested on animals since a fixed cut-off date.

COMPANIES TO BOYCOTT
Avon Cosmetics Jeyes
Beiersdorf Johnson & Johnson
The Body Shop/L’Oreal+ Lancome
Chanel Lever Fabergé
Christion Dior L’Oreal/Nestlé
Clinique Miners Cosmetics
Colgate Palmolive PZ Cussons
Coty Reckitt Benckiser
Ecover* Revlon
Estée Lauder SC Johnson
FCUK Virgin Vie
Garnier Yardley
Givenchy Yves Rocher
GlaxoSmithKline Yves Saint Laurent
Helena Rubenstein Unilever

+ The Body Shop are now owned by L’Oreal/Nestlé.
* Ecover do not have a FCOD, they follow the ‘5 year rolling rule’, which is why they feature on the ‘bad’ list.

FOLLOWING THE MONEY

The most important factor that affects whether a product is ‘cruelty-free’ is the animal testing policy of the manufacturing company. You have to ‘follow the money’.

Even if a particular product and its ingredients are not tested on animals, if the company that makes it performs animal tests in other areas, then purchasing any of their products promotes and supports cruelty to animals.

This also includes parent companies of subsidiaries. For example, purchases from The Body Shop will now line the pockets of animal testing cosmetics company L’Oreal. That’s why you should now boycott The Body Shop/L’Oreal.

We also encourage consumers to avoid animal-derived ingredients.

 

 

 

“THE WAY AHEAD IS CRUELTY FREE”

The Naturewatch Compassionate Shopping Guide is an 80 page guide to cruelty-free companies, shops and supermarkets who do not use animal tested ingredients after a fixed-cut-off-date.

To send for your copy, simply make a donation of £5 or more.