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The Compassionate Shopping Guide

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Cruelty-free living

Non-animal Testing Companies and Products

The following list of companies contains just a few examples of those who do just that for personal care and/or cleaning products.

They all operate a ‘fixed cut-off date’ (FCOD) policy for animal testing. This means that they do not conduct any animal tests at all, and have a policy of not using any ingredients tested on animals from a fixed date. The FCOD is widely accepted by anti-vivisection organisations across the world as the gold standard. Some companies operate the so-called ‘five-year rolling rule’ policy. This is not ethical because, over time, it does not actually do anything to stop animal testing.

These company’s products can most easily be found in whole-food and ‘alternative’ shops, but increasingly in some supermarkets:

NON-ANIMAL TESTING COMPANIES
Avalon Natural Products Kingfisher
Barry M Cosmetics Liz Earle
Beauty Without Cruelty Meadowsweet
Bio-D Neal’s Yard Remedies
Daniel Field Urtekram
Faith In Nature Weleda
Green People Woods of Windsor
Honesty Cosmetics Yaoh
Jason Natural Cosmetics    
For alternative pet food companies please see our pet food information sheet.

Many of these products can be obtained on-line. Click here for links to on-line cruelty-free retailers.

Shops and Supermarkets

The following shops and supermarkets operate a good fixed cut-off date for many or all of their own brand products:

OUTLET COMMENTS
Lush Lush are the only exception here, they do not operate a FCOD, but they only purchase ingredients from suppliers who have no connection to animal testing
Aldi own brand toiletries only
Co-op all own brand products, except some laundry products
John Lewis own brand toiletries only
Holland & Barrett   own brands
Kwiksave all own brands
Marks & Spencer own brand make-up/toiletries and household products
Netto all own brands
New Look own brand make-up/toiletries
Next own brand make-up/toiletries
Nisa Todays all own brands except laundry products
Sainsbury’s own brand toiletries only
Somerfield all own brand products
Waitrose own brand toiletries only
Please check individual products to avoid animal derived ingredients.


The ‘Bad’ List

The following companies either openly use animal-tested chemicals, or fail to demonstrate that the finished product and the ingredients they use have not been tested on animals since a fixed cut-off date.

COMPANIES TO BOYCOTT
Avon Cosmetics Jeyes
Beiersdorf Johnson & Johnson
The Body Shop/L’Oreal+ Lancome
Chanel Lever Fabergé
Christion Dior L’Oreal/Nestlé
Clinique Miners Cosmetics
Colgate Palmolive PZ Cussons
Coty Reckitt Benckiser
Ecover* Revlon
Estée Lauder SC Johnson
FCUK Virgin Vie
Garnier Yardley
Givenchy Yves Rocher
GlaxoSmithKline Yves Saint Laurent
Helena Rubenstein Unilever

+ The Body Shop are now owned by L’Oreal/Nestlé.
* Ecover do not have a FCOD, they follow the ‘5 year rolling rule’, which is why they feature on the ‘bad’ list.

Please read our FAQs for an explanation as to why we do not recommend the above companies and to answer other queries.

FOLLOWING THE MONEY

The most important factor that affects whether a product is ‘cruelty-free’ is the animal testing policy of the manufacturing company. You have to ‘follow the money’.

Even if a particular product and its ingredients are not tested on animals, if the company that makes it performs animal tests in other areas, then purchasing any of their products promotes and supports cruelty to animals.

This also includes parent companies of subsidiaries. For example, purchases from The Body Shop will now line the pockets of animal testing cosmetics company L’Oreal. That’s why you should now boycott The Body Shop/L’Oreal.

We also encourage consumers to avoid animal-derived ingredients.

Twiggy endorses the Compassionate Shopping Guide

“THE WAY AHEAD IS CRUELTY FREE”

The Naturewatch Compassionate Shopping Guide is an 80 page guide to cruelty-free companies, shops and supermarkets who do not use animal tested ingredients after a fixed-cut-off-date.

To send for your copy, simply make a donation of £5 or more.