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Cruelty-free living
Non-animal Testing Companies and Products
Finding companies that have genuine cruelty-free testing policies can be frustrating and difficult as so many of them make misleading claims that are designed to fool consumers into buying their products. See How to Spot an Animal Testing Company for an expert guide to recognizing cruel companies.
To obtain your comprehensive compassionate shopping guide to which companies do and don't test on animals, click here to make a donation of least £5, and please click 'Yes' to 'Compassionate Shopping Guide required?'
This page contains just a few examples of good and bad companies and is correct at the time of publication: June 2010.
Recommended companies operate a 'fixed cut-off date' (FCOD) policy for animal testing. This means that they do not conduct any animal tests at all, and have a policy of not using any ingredients tested on animals by their suppliers from a fixed date. The FCOD is the most widely accepted non-animal testing policy.
These company’s products can most easily be found in whole-food and ‘alternative’ shops, but increasingly in some supermarkets:
| NON-ANIMAL TESTING COMPANIES | |||
| Beauty Without Cruelty | Kingfisher | ||
| Bio-D | Meadowsweet | ||
| Daniel Field | Neal’s Yard Remedies | ||
| Dr Hausheka | Urban Decay | ||
| Faith In Nature | Urtekram | ||
| Green People | Weleda | ||
| Honesty Cosmetics | Yaoh | ||
| For alternative pet food companies please see our pet food information sheet. | |||
Many of these products can be obtained on-line. Click here for links to on-line cruelty-free retailers.
Shops and Supermarkets
The following shops and supermarkets operate fixed cut-off dates for many or all of their own brand products. Note that we use the term toiletries to cover all cosmetics, make-up and personal care products.
| OUTLET | COMMENTS | |
| Lush | Lush are the only exception here, they do not operate a FCOD, but they only purchase ingredients from suppliers who have no connection to animal testing | |
| Aldi | own brand toiletries and household cleaning products | |
| Argos | own brand toiletries | |
| Co-op | all own brand products | |
| Marks & Spencer | own brand make-up/toiletries and household products | |
| Next | own brand make-up/toiletries | |
| Nisa Todays | all own brands | |
| Sainsbury’s | own brand toiletries only | |
| Somerfield | own brand toiletries only | |
| Superdrug | own brands | |
| Tesco | all own brands | |
| Waitrose | own brand toiletries only | |
| Please check individual products to avoid animal derived ingredients. | ||
Supermarkets that are NOT recommended:
- Asda
- Lidl
- Morrisons
- Netto
- Wilkinsons
The ‘Bad’ List
Please read our FAQs for an explanation as to why we do not recommend these companies and to answer other queries.
The following companies either openly use animal-tested chemicals, or fail to demonstrate that the finished product and the ingredients they use have not been tested on animals since a fixed cut-off date.
| COMPANIES TO BOYCOTT | |
| Avon Cosmetics | Jeyes |
| Beiersdorf | Johnson & Johnson |
| The Body Shop/L’Oreal+ | Lancome |
| Chanel | Lever Fabergé |
| Christion Dior | L’Oreal/Nestlé |
| Clinique | Miners Cosmetics |
| Colgate Palmolive | PZ Cussons |
| Coty | Reckitt Benckiser |
| Ecover* | Revlon |
| Estée Lauder | SC Johnson |
| FCUK | Virgin Vie |
| Garnier | Yardley |
| Givenchy | Yves Saint Laurent |
| GlaxoSmithKline | Unilever |
| Helena Rubenstein | |
+ The Body Shop are now owned by
L’Oreal/Nestlé.
* Ecover do not have a FCOD, they follow the
‘5 year rolling rule’, which is why they feature on the ‘bad’ list.

The most important factor that affects whether a product is ‘cruelty-free’ is the animal testing policy of the manufacturing company. You have to ‘follow the money’.
Even if a particular product and its ingredients are not tested on animals, if the company that makes it performs animal tests in other areas, then purchasing any of their products promotes and supports cruelty to animals.
This also includes parent companies of subsidiaries. For example, purchases from The Body Shop will now line the pockets of animal testing cosmetics company L’Oreal. That’s why you should now boycott The Body Shop/L’Oreal.
We also encourage consumers to avoid animal-derived ingredients.

The Naturewatch Compassionate Shopping Guide is an 80 page guide to cruelty-free companies, shops and supermarkets who do not use animal tested ingredients after a fixed-cut-off-date.
To send for your copy, simply make a donation of £5 or more.

